Category Archives: Technology

Goodbye Battery Charger, Say Hello to ‘Power Felt’!

Woah, I know 'Power Felt'

http://c.brightcove.com/services/viewer/federated_f9?isVid=1

I’m always amazed at the speed in which smartphones, computing and overall digital technology is constantly changing the way we interact with the world, but this is just plain cool and very eco-friendly might I add.

You may have heard of the Powermat, wirelessly charging your electronic devices by placing your device on a flat mat. Yeah – this blows that out of the water! ‘Power Felt’ is a fabric material that can use your body heat and turn it into an electrical current, thus being able to charge your phone, and who knows what else in the future. Check out the video above. The technology isn’t exactly there yet to be practical, but it will.

Read more on ‘Power Felt’ HERE.

Advertisements
Tagged , ,

What I’m really looking for is a car that ‘tweets’!

BMW Twitter Billboard from CUNDARI on Vimeo.

I’ve driven past this dealership quite a bit lately and remember when I first drove past thinking, “no, are those little twitter birds on top of that building…yes, they are.” I’m intrigued at the idea of using a social media site like Twitter to sell cars. I mean, it’s a very cute and interesting initiative and marketing campaign and all, but at the end of the day, is the option of ‘tweeting’ while you’re driving enough of a selling point to tip you over the edge to purchase a car, and not just any car, but a Beemer.

I mean this is a BMW we are talking about. Like many other luxury brands like Mercedes-Benz and Lexus, BMW has a very loyal customer following. I’m not sure someone in the market for a luxury sports car really cars about whether they can tweet while they drive or not. You’d think they’d care more about its exterior/interior styling, engine specs & performance etc. I could be wrong though. BMW customers don’t just care about getting from point A to B, they want to get from point A to B in style. I think a campaign like this might be more fitting for more common brands like Chevy, Toyota, or Honda. I could totally see a Yaris commercial with a little blue bird behind the wheel.

I’m on the fence with this one. Personally, I ‘m not attracted to the idea of being constantly updated along my drive as to whether @etcanada reports that Lindsey Lohan has checked into rehab again. I look at screens enough as it is in front of a computer or television screen. Sometimes it’s just nice to ‘shut-off’ or ‘disconnect’ and enjoy the ride!

Here’s a bit of info on the campaign… Do you care if your car can ‘tweet’ or not?

http://mediaincanada.com/2011/11/08/spotted-bmw-goes-to-the-birds/

Tagged , , , , , , , ,

Coming to a Theatre Near You: YouTube

“Suddenly one day some little fat girl in Ohio is going to be the new Mozart… and make a beautiful film with her father’s little camera-corder, and for once this whole professionalism about movies will be destroyed forever and it will become an art form.” – Francis Ford Coppola

Alright, YouTube isn’t actually coming to a silver screen near you, but a video that has gone viral via YouTube is!

According to Variety, Paramount has recently recruited some writers of Seinfeld and Curb Your Enthusiasm fame to help pen a script for a feature-length big screen adaptation of a YouTube viral sensation.The lucky video to be given the silver screen treatment is “Ultimate Dog Tease”, a video just shy of one in a half minutes featuring a comedic (I don’t know, didn’t think it was that funny) voice over actor uttering lines as if he were narrating the thoughts and ideas of his German Sheppard (Look Who’s Talking Now anyone?). I’m sure this wasn’t the direction Mr. Coppola had in mind for his “art form”.

I know, sounds like a train wreck right. Obviously, not the first time Hollywood has chosen to adapt the strangest of pop culture fodder i.e. Battleship (I didn’t realize gigantic alien ships were hidden beneath the transparent blue plastic surfaces of the board game, huh?!), Julie and Julia (I know the film was adapted from some books, but inspiration was derived from a blog), and apparently the gel-filled action hero, Stretch Armstrong (I’m pretty sure this is already the title for some porn flick).

Tagged , , , ,

to tweet or not to tweet, that is the question

"Kermi, Shut Him Up!"

Came across an interesting article while crawling twitter today. The Vancouver Sun published an article named, “Tweet seats: Not in Vancouver,” which basically discusses the growing trend of performing art presenters and venues in the States allocating a block of seats to their performances for what they refer to as you guessed it, ‘tweet seats’. Don’t think I need to explain what these special ‘seats’ are for, it’s in the name!

The logic behind this trend is two-fold. One: It enables those annoying techno-aholics to keep up-to-date with that ’emergency’ tweet or status update without being interrupted by the performance they paid all of their hard-earned money to see. Two: it helps market the show and venue by patrons engaging their audiences, in ‘real-time’ as to what they are hopefully enjoying about the performance. It also attracts a more ‘youthful’ patron (in theory) whom is already ‘tweeting’ their faces off at sporting events or music concerts. Heck, maybe they’ll see something so amazing that maybe a friend or two will notice and buy themselves a ticket.

From a presenters perspective, why not, there’s always a group of idiots texting or whispering on their mobile devices anyways, why not brand them and toss them off into a quarantined area. However, from an artist/performer perspective, I could see someone’s response: “What? They are allowing ‘what’ now during our show? Are you kidding me?” Worst case scenario is that it could even cause a mid-performance freak out à la Patti LuPone. Watch the video below and you’ll see what I mean (listen carefully).

Okay, enough from me. What do YOU think? Move in the right direction or stupid…stupid… stupid…social experiment?

Tagged , , , , , ,
%d bloggers like this: